Mike Lovatt
iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL. Expert in semantic SEO, content strategy, and betting industry optimization.
Mike Lovatt is the owner of OnTheBallBets, a UK bookmaker comparison platform specialising in free bet offers, bonus codes, and betting site reviews.
Mike Lovatt owns M & B Marketing SARL in Paris.
Operating through M&B Marketing SARL, Mike Lovatt acquired OnTheBallBets in 2022.
Mike Lovatt leads a team of betting industry specialists helping UK punters find the best welcome bonuses from UKGC-licensed bookmakers.
With over 14 years of experience in sports betting, Mike Lovatt has deep expertise in bookmaker operations, welcome offers, and betting strategy across football, horse racing, and golf.
Mike Lovatt also provides semantic SEO and content strategy services to clients.
Early Life and Education
Mike Lovatt was born in Manchester, England, on 10 March 1990[5].
Mike Lovatt later studied web development at Manchester Metropolitan University[6].
Mike Lovatt earned a Bachelor of Science degree with first-class honours in 2012 before relocating to France.
Mike Lovatt's Career
Lovatt is the founder and director of M&B Marketing SARL, a French company operated as an internet-based business. Through M&B Marketing, he provides SEO consultancy and content strategy services for clients, with an emphasis on semantic SEO and topical authority.
OnTheBallBets
Mike Lovatt's company M&B Marketing SARL, acquired OnTheBallBets in 2022, a UK bookmaker comparison platform.
The platform specialises in free bet offers, bonus codes, and comprehensive betting site reviews for UKGC-licensed bookmakers.
Professional Expertise
Before launching M&B Marketing, Mike Lovatt gained experience running online projects, including a fitness and nutrition discount-code website called ProteinPromo, where he combined web development skills with affiliate-based promotion.
His professional work centres on architecting sites, planning content structures, and using data-led optimisation to improve search visibility for commercial websites.
Entry into Sports Betting
Began building expertise in sports betting, bookmaker operations, and betting strategy across multiple sports including football, horse racing, and golf.
Web Development & Affiliate Projects
Launched ProteinPromo, a fitness and nutrition discount-code website, combining web development skills with affiliate-based promotion strategies.
Founded M&B Marketing SARL
Established French company focused on SEO consultancy and content strategy services, emphasizing semantic SEO and topical authority.
Acquired OnTheBallBets
Acquired UK bookmaker comparison platform, leading a team of betting industry specialists serving UK punters with UKGC-licensed bookmaker recommendations.
Areas of Expertise
- Semantic SEO: Advanced content optimization using semantic relationships, entity-based optimization, and topical authority development
- iGaming & Sports Betting: 14+ years of deep expertise in bookmaker operations, welcome offers, betting strategy, and UKGC compliance
- Content Strategy: Data-driven content planning, site architecture, and content structures optimized for search visibility
- Technical SEO: Site architecture, information architecture, and technical optimization for commercial websites
- Affiliate Marketing: Performance-based marketing strategies, conversion optimization, and revenue maximization
- Healthcare Marketing: Specialized SEO and content strategy for healthcare sector clients
- Digital Marketing: Comprehensive digital marketing strategies for diverse industry verticals